"We have developed a 250g cherrybox with the objective of meeting the specific needs of consumers and the big retail chain," reports Simone Amidei from Simapack when talking about the new cherry pack that combines color, practicality and a convenient shape.
"This pack is a practical and elegant way of presenting cherries to consumers, improving the consumer experience and simplifying the disposal of stones. The collaboration with Due Torri Spa, a partner in the logistic and food distribution sector, was essential to create this innovative product."
The 250 g cherry pack is equipped with an integrated stone-holder, a solution designed to meet the needs of both consumers and the big retail chain. "This cherrybox is a practical packet to store and present cherries, but the real innovation is the integrated stone holder. Consumers can enjoy cherries 'on the road' in a practical and clean way, eliminating the problem of disposing of the stones appropriately."
Simapack and Due Torri Spa collaborated to create a product capable of improving the cherry consumer experience by focusing on efficiency, practicality and sustainability and using high-quality recyclable materials.
Andrea Franceschelli, vice-president of Due Torri Spa, added that "our objective has always been that of coming up with innovative solutions that can constitute an actual competitive advantage in their sector. Part of our clients are companies that commercialize their products in the big retail chain and H&R channels, so we are aware of the needs of all the actors along the chain. We decided to work with Simapack on a new solution to continue supporting the F&B sector with innovative high-quality solutions. The cherrybox represents a new standard in the cherry packaging sector, as it combines practicality, sustainability and an improved consumer experience."
For further information:
Simapack
Viale Mazzini 10
41058 Vignola (MO)
[email protected]
www.simapack.it
