Taylor Farms, a producer of ready-to-eat healthy fresh foods, has launched Mini Chopped Salad Kits, a new product platform introducing smaller, single-serve salad kits.
Building off of the success of all chopped salads, these new kits offer customers a restaurant experience and artisanal flavors in the comfort of their own homes, places of work, or on the go.
Pizza Ranch and Citrus Crunch are two of the five new flavors for the Mini Chopped Salad kits.
Taylor Farms’ new recipe creations are a result of direct consumer demand for new, fresh, and flavorful options.
“Salad lovers have been asking for smaller options, so we are shrinking our chopped kits into personal salads,” says Bryan Jaynes, VP of product management & marketing. “This new platform will help customers grow the packaged salad category.”
These latest additions to the Taylor Farms family include dressings and salad ingredients and are regionally processed within Taylor Farms’ production network.
Left to right: Charis Neves, Bryan Jaynes.
“Whether it’s chips, sodas, snacks or salad kits, multiple product sizes serve a variety of usage occasions and day parts,” added Charis Neves, director of innovation & product management. “Mini chopped kits come in small sizes with experimental flavors. They are easy to transport, providing personalized enjoyment in the palm of your hand.”
This is a brand new product segment within produce, augmenting both the Single Serve Bowls segment and the Multi-Serve Chopped Kits segment.
New-to-market flavors include:
- Nashville Hot Mini Chopped Kit (chopped Romaine lettuce, dill pickle seasoned cucumbers, creamy Nashville Hot dressing)
- Pizza Ranch Mini Chopped Kit (chopped salad veggies, cheese & garlic crouton crumbles, Parmesan cheese, Pizza Ranch dressing)
- Citrus Crunch Mini Chopped Kit (chopped salad veggies, diced almonds, Lemon Vinaigrette dressing)
- Green Goddess Ranch Mini Chopped Kit (chopped salad veggies, cheese & garlic crouton crumbles, Green Goddess Ranch dressing)
- Caesar Mini Chopped Kit (chopped Romaine lettuce, cheese & garlic crouton crumbles, Parmesan cheese, Caesar dressing)
Early in-market tests have shown strong results. The five new Mini Chopped Kits are available nationwide.