Barcelona, Spain, 6 September 2023

B2B meetings with buyers of international large-scale retailers in Barcelona

On the 6th of September 2023, Barcelona, Spain, there will be business face to face meetings between fresh fruit and vegetables buyers of international large-scale retailers and production companies.

The event is organised by Fresh Food Leader ( and is in line with market trends for fresh produce supply as the retailers tend to shorten their supply chain by going directly to the producers. Moreover, buyers from international chains of supermarkets attend these meetings mainly in order to meet their growing needs as their chains expand in the number of points of sales. The aim of Fresh Food Leader is to enhance direct relationships between retailers and producers and support both parties in developing their competitive advantage.

This is the sixth edition of B2B Meetings and the first one located in Spain. "The event of B2B meetings turned out to be interesting and concrete: we came into direct contact with retailers that we could hardly have reached on our own. The one-to-one meetings with buyers facilitated fast and direct communication” says Matteo Mosca, the President of Garden Frutta Srl. In order to discover more about the latest edition, see the article

How does the day of B2B meetings look like?
This is a day full of individual meetings. Fruit and vegetables buyers of large-scale Retailers will be provided with a meeting-desk where they will take appointments with participating producers and growing companies. The meetings take place in a productive business atmosphere, are short but concrete. The number of participants is limited so that one-to-one meetings among all the present producers and buyers can be guaranteed.

Buyers like this type of event, because it helps them to be more efficient. They are sat at their individual meeting-tables and wait for producers to come and present their offer, rather than going in search of them, like on a classical fair.

Moreover, there is a Business Lunch attended by both buyers and producers that can turn into a networking moment.

Wednesday, 6th of September

9:00 Registration

9:30 Welcome speech

9:30 – 13:30 B2B meetings with Buyers

13:30 – 14:30 Business lunch for all the participants: both Buyers and

14:30 – 18:00 B2B meetings with Buyers

How to participate
Participation in the event is subject to the payment of a registration fee. Find the registration link here.  

For more information:
Fresh Food Leader
Tel.: (+39) 349 7404 885

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