In order to promote European mushrooms throughout Europe, GEPC Promo (European Association of mushroom producers) has presented a new campaign co-financed by the EU with the slogan: ‘European mushrooms, hidden pearls’. This is a 5 million euro promotional campaign that is expected to create a growth of 28 million euros in three years.
GEPC Promo launches the promotion campaign in 9 European countries: Belgium, France, Germany, Hungary, Ireland, Italy, the Netherlands, Poland and Spain. The aim is to make consumers more aware of the many benefits that European mushrooms have for a healthy and balanced diet.
Source: trinitybugle.com