The BBQ-flavored purple sweet potato chips from the Spanish brand Genuine Coconut have won the third prize for Best Innovation at the international fair ISM 2023, the world's largest trade fair for candy and snacks, held in Cologne, Germany, in recent days.
"This award is given by an international jury of experts in new trends in the snacks and confectionery market, and is intended as a reward for the best innovations presented annually at this fair. The award is once again highlighting the innovative character of Genuine Coconut, which has stood out since its inception for its constant search for new, high quality products with the capacity to offer added value to the consumer," said Ana Molina, Europe Sales Manager at Genuine Coconut, which this year participated with a stand of its own design where it presented its new innovative line of fruit and vegetable chips: Genfruit & Genvegs.
This new project features up to 21 different healthy snack options, with which the company seeks to further strengthen its international presence.
"All of them are surprising because of their crunchy texture and flavor. It's hard to pick just one, because they are all delicious. What I can tell you is that consumers' tastes change depending on the country, which is why we offer so many options. In Spain, for example, mango chips are very popular, but in other destinations, such as the United States, jackfruit or purple sweet potato and taro chips are the most popular."
In addition to the jury's award, the BBQ-flavored purple sweet potato chips have received excellent reviews from visitors to the fair. "They are a delicious alternative to traditional potato snacks. They are vegan chips, with no added preservatives, and are also a source of potassium and rich in fiber. They have an intense purple color with no artificial coloring. In line with the company's commitment to sustainability, they are distributed in an original packaging which is 70% paper, helping them stand out from their competitors. This award is a recognition to Genuine Coconut's track record as a company with strong values that have marked its differentiating character since it was founded in 2015."
"We are currently in talks with different companies to market our snacks not only in the retail channel, but also in convenience stores, the food service sector, vending machines, etc. The products offer a lot of potential and are perfectly suited for many different sales channels. In Spain, they are currently available on the shelves of El Corte Inglés Supermarkets, Spar, Amazon and our own online store."
"We want Genuine Coconut to be identified as a supplier of quality coconut products"
The new Genfruit & Genvegs lines will be added to the product portfolio of the Aragonese company Genuine Coconut, which was already working with coconut products that have turned the firm into a leader in the sector in Europe. "We have a wide range of coconut products," says Ana. "Genuine Coconut Drink&Eat is our most popular product and can be found in most European supermarkets. There is also the Genuine Coconut Selection, our coconut with a ring that makes it possible drink its water anytime, anywhere, and with which we also won the award for best innovation at Fruit Logística in 2016."
"For those wanting to enjoy coconut flesh in a super easy way, we offer fully peeled and ready to eat fresh coconut pieces and toppings in convenient little bags. We also have a wide range of coconut products for cooking, such as flour, sugar, milk, vinegar, teriyaki... We offer many options. What we want is for Genuine Coconut to be identified as a supplier of quality coconut products."
Genuine Coconut is returning from Germany to Spain to attend next week's Biocultura Barcelona. "In May, we will also participate as exhibitors at PLMA in Amsterdam. It is our first year as exhibitors at this fair and we have very good prospects. In October, we will return as exhibitors to Fruit Attraction, in Madrid, and we'll also attend the new edition of Anuga, in Cologne, Germany. You are all invited to visit our stands and enjoy our products."