Wonderful® Pistachios is adding to its No Shells lineup with Wonderful Pistachios Sea Salt & Pepper No Shells. The brand already sells this flavor combination in the In-Shell--60 percent of the Wonderful Pistachios In-Shell Salt & Pepper consumers purchase only this flavor.
The new variety joins the current cast of flavors including Sea Salt & Vinegar, Smoky Barbecue, Chili Roasted and Honey Roasted. The No Shells flavors have helped drive incremental brand growth since debuting in 2019 and have accounted for 85 percent of total flavored snack nuts growth in 2021, according to IRI, which is when the brand launched its Sea Salt & Vinegar and Smoky Barbecue flavors. Also following the launch in 2021, the Smoky Barbecue and Sea Salt & Vinegar No Shells flavors have received widespread accolades in “best snack” awards including those by Men’s Health, Delicious Living, Good Housekeeping and more.
The new variety will also be available as part of a 72-count display with Wonderful Pistachios No Shells Sea Salt & Vinegar.
Sea Salt & Pepper will be available in 5.5-ounce, 11-ounce, 22-oz and 2.25-ounce bags throughout the U.S. and Canada. It will also be available as part of a 72-count display with Wonderful Pistachios No Shells Sea Salt & Vinegar.
“We are proud to offer consumers tasty, healthy, high-quality snacking options. Shedding the shells with Wonderful Pistachios Sea Salt & Pepper No Shells gives fans another convenient way to enjoy this snack on the go,” said Diana Salsa, associate vice president of marketing.
To help support the launch of the variety, a dedicated No Shells flavor campaign will kick off this summer. The campaign will drive awareness on social media and digital platforms and feature public relations activations, in-store displays and retail-specific programs to drive trial at the store level.