Matteo Freddi, a specialist in onions and potatoes, talks about the impact of establishing a pact with the large-scale retail trade, as he recounts the experience of his family business.
"At this time of the year, when the golden onion is showing very high prices," says Freddi, "even I could just as well-align myself with the ongoing trend and ask my customers the utmost effort. However, instead, as a business preference, we are staying beneath the peaks reached by the market. The reason for this is that we have a pact with our reference chains, which is a pact we trust," says Freddi.
Matteo Freddi
Entrepreneur Ettore Ceccarelli also spoke on these issues about deals with large-scale retailers in recent days (see Freshplaza of 7/03/2023). Yet why wouldn't Freddi aim to get the most, as would be expected? "Some of our clients have been working with us for 60 years and, more importantly, we work 365 days a year. Our agreement implies that when prices are down and demands are latent, they still lend a hand to us to never fall below certain levels. As a result, when prices skyrocket, what we do is we don't take advantage of that by raising prices, but instead we pursue a rationale. And, I would say, ethics as well."
This is why having a pact with the large-scale retail trade is possible, but it certainly cannot be improvised overnight. "It also needs," concludes Freddi, "the willingness put forth by both parties. It may be that we have been lucky, as we have met attentive and reasonable stakeholders."
For more information:
Freddi Prodotti Ortofrutticoli S.n.c.
Via Lama, 41
Calerno di S. Ilario d'Enza (RE)
+39 0522 679831
commerciale@cipollefreddi.it
www.cipollefreddi.it