“In our galaxy, only one sweet potato reigns supreme,” says Steven Ceccarelli, CEO of Farm Fresh Produce when he announced the release of an exciting new video that shows the cosmic voyage of the company’s branded, premium label sweet potatoes, Dolce Vita.
World Records are constantly being rewritten for the heaviest sweet potatoes. Dolce Vita however entered the history books as the first sweet potato brand to travel to space, following its successful intergalactic trip. The box of Dolce Vita sweet potatoes was transported via a meteorology/weather balloon. The 72 second YouTube video below captioned, “Our Sweet Potatoes are Out of This World”, shows Dolce Vita’s sweet cosmic ride, which took 2 hours and 25 minutes to get to the edge of space and 1 hour and 40 minutes to make its way back to earth.
Although it’s the first time that a box of sweet potatoes has been launched into space, it may not be the last time, as scientists continue to explore ways of growing sweet potatoes to provide food for long-term space missions. This is because of how quickly sweet potato cuttings regenerate and their health benefits.
Ceccarelli got the idea for the sweet potato space stunt after learning that the Southern Exposure Trade Show, taking place in Florida, Orlando from March 2 -4, was using a space theme. He and his daughter also share a love for all things space and viewed a launch on February 26th, with special access at Kennedy Space Center.
“This was a very exciting project for us," commented Ceccarelli. "One of the principles of our success is new ways of thinking. Our Dolce Vita Sweet Potatoes’ trek to space is a testament to the tenacity of packaging and our commitment to finding creative ways to deliver exactly what our customers need anywhere in the galaxy.”
For more information:
Steven A Ceccarelli
Farm Fresh Produce
steven@farm-fresh-produce.com
www.farmfreshproduce.com