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Viveros Hernandorena

The only nursery authorized to market the Ribera Sun kaki plant will release its Varietal Reliability seal in Fruit Attraction

"Viveros Hernandorena will be located in pavilion 3, stand 3E05B, of Fruit Attraction, where they will officially present its Varietal Reliability seal, a certification they created to endorse their work methodology and offer their customers maximum safety when they buy plant material."

"This seal contemplates three key concepts that are core to the company's way of working. First, varietal authenticity: that is, guaranteeing 100% homogeneity of the plant material that is marketed. Second, varietal adaptability: that the variety is stable and has been agronomically contrasted and consolidated. Finally, varietal health: guaranteeing the control of pests and diseases from the initial material to the final sale of the plant."

"We want to explain this seal to our customers and visitors and what guarantees and the added value it offers them. This is our own certification, self-imposed and rigorously developed by all our teams, which comes to provide maximum guarantees to our customers from the moment the plant is purchased," stated Rosa Hernandorena, the commercial director of Viveros Hernandorena, who will be present with the company's entire commercial team in this new edition of Fruit Attraction.

The largest producer of kaki plants
Viveros Hernandorena will also take advantage of Fruit Attraction to promote its specialization in the production of kaki plants. The company is currently the largest producer of kaki plants, with a volume that will exceed 150,000 plants marketed in this campaign, and it expects to increase to 200,000 plants in the 2023/2024 campaign. "We already have enough patterns to reach that figure, and confirm our position as a world leader in this sector," stated Rosa Hernandorena.

Viveros Hernandorena is also the only nursery authorized to market the Ribera Sun kaki plant variety. "The Ribera Sun variety was authorized to enter the Register of Protected Varieties in January. This variety presents very interesting agronomic aspects, such as a greater caliber of the fruit that is transformed into a lower requirement of fertigation, therefore bringing savings in water and nutrients," stated the commercial director.

In addition, as a novelty in this next campaign, Viveros Hernandorena will market the kaki plants bounded at a height of 1.20 meters. This will achieve significant savings in transport, allowing them to transport a greater volume of plants per pallet without compromising their quality and formation. "These are necessary savings for farmers at the moment. We take into account all these small details to help our customers in their agronomic projects," the commercial director stated.

For more information:

Viveros Hernandorena
Tel.: +34 96 253 26 81
info@hernandorena.com
www.hernandorena.com


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