Occitane Fruits, a subsidiary of the Le Saint network, has just launched the exotic fruit campaign. The company specializes in fresh fruit and vegetables from everywhere and does more than just marketing. “The wholesale business has been evolving for a while. Today, in order to stand out and bring real satisfaction to our clients, we cannot stop at selling the merchandise. We must offer a real service. The Le Saint network understood this a long time ago. This allows us today to meet the needs of our clients with precision,” explains Nicolas Choplin, mass distribution specialist at Occitane Fruits.
“The know-how of our team from the mass retail world is what makes the difference”
All year round, the company offers to its supermarket clients a service to showcase its products in order to maximize their visibility. “Our sales team is in charge of promoting our fruit and vegetables in the stores. Nearly all team members come from the mass retail world. Their know-how, combined with a number of marketing and display tools provided by the Le Saint network, allows us to efficiently help our clients promote their fruit and vegetables.”
Throughout the seasons, Occitane Fruits offers various promotional actions in the stores. “We’ve had one for the squash, and with the arrival of the end of the year festivities, we are highlighting our own brand of exotic products, Jardins Créoles. Then, in January, we will have a theme on oranges, and in the spring, we will promote the seasonal products.”
“The success of our clients is our success”
In these times when consumption is not at its best, the service of intervention and animation in the stores can clearly make the difference. “It is a real added value for the stores, especially since we are almost the only ones offering this service in France at this competence level. This type of operation attracts the eye of the client, and it is well-known that consumers purchase with their eyes. Despite the current economic context and the increasingly fierce competition, since the start of our operation, the store in question has been positive on the exotic fruit family. This service is popular and also brings results. From one year to the next, our clients ask us for the same operation again and again. We are making double-digit progress in terms of the number of operations carried out each year.”
For more information:
Nicolas Choplin
Occitane Fruits
Mobile: 06 83 94 93 05
[email protected]
https://www.reseau-le-saint.com/occitane-fruits/
