Westfalia Fruit Ltd strengthens presence in Europe through acquisition of Hausladen Fruchthandel

In January 2021, leading multinational avocado specialist Westfalia Fruit acquired a majority stake in Hausladen Fruchthandels Ltd, a major, family-owned fruit company headquartered in Munich, Germany. The integration process has been fully completed in November 2021 and with the change of name to Westfalia Fruit, the company is now an integral part of the Westfalia Fruit Group.

Westfalia Fruit has a strong presence in Germany and is successfully expanding into neighboring countries such as Austria, Italy, Slovenia and Switzerland. The company specializes in exotics such as avocado, mango, papaya and pomegranate as well as Southern European products.

"I am proud that the Westfalia Fruit Group has been able to consolidate its leading presence in Europe with the establishment of Westfalia Fruit. The experience and reputation of the Hausladen family business has already proven to be a great asset to our global company and an important platform for our key growers around the world," said Alk Brand, CEO of Westfalia Fruit Group.

Christoph Buchner, member of the founding family and Managing Partner of Westfalia Fruit adds: "With the transition of Hausladen to the Westfalia Fruit Group, we will greatly expand our long-term relationships with our customers. They will now benefit from the knowledge and experience of a global, vertically integrated company combined with the first-class service we have been providing since 1932."

About Westfalia Fruit
The multinational Westfalia Fruit Group is a leading supplier of fresh and processed finished products to international markets, offering a wide range of quality fruit and related products through its vertically integrated supply chain. As a pioneer in the avocado industry, Westfalia grows certified avocados year-round. Westfalia sources, ripens, selects, packs, processes and markets them throughout the world. Processed finished products include avocado oil, guacamole, frozen avocados and dried fruit.

Westfalia grows fruit in all major source countries in the Americas, Africa as well as Southern Europe and sources from partner plantations, giving the Group the most diverse avocado growing area in the world. Westfalia's dynamic and integrated supply chain from research to consumer benefits all stakeholders. The Group's research division, Westfalia Technological Services, is the world's largest privately funded subtropical fruit research institute. The dedicated team of scientists and technicians focuses on variety development, innovation and environmental issues, and plays a central role in shaping the future of the global avocado industry.

A preferred supplier to retailers, wholesalers and the foodservice industry, Westfalia operates ripening centers and sales offices in the United Kingdom, Europe, North America, Latin America and southern Africa. Fruit is packaged in a variety of formats and expertly ripened to ensure optimum quality.

For more information: www.westfaliafruit.com.  

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