The kiwi campaign in the Bajo Nalon Valley, Asturias, has already started. The campaign in this region, where the Spanish company Kiwinatur has its farms, will last until May.
“Our plantations are bathed by the longest and mightiest river in Asturias. This location has privileged orographic and climatological conditions for kiwi cultivation, which allows us to obtain fruit with a very good flavor, attractive shape, color, and exquisite texture with a very exquisite soft columella,” stated Alejandro Lechado, the manager of Kiwinatur. "Asturian kiwi production is not very large yet, but it is expected to grow exponentially in the coming years."
"The peculiarity of the area and the way we work, betting on the packaging and innovative presentations, has allowed us to be recognized and to have notoriety within the sector. Kiwinatur has become a benchmark brand both at the national and international levels," he added.
The Asturian company has set itself the goal of reaching 4,000 tons of 100% organic green kiwi by 2025. Currently, the company already has 25 certified hectares of its own and 35 hectares under conversion. In addition, it has already begun to study the incorporation of 40 more hectares to the project, in order to reach 100 hectares of land for the cultivation of organic kiwi in the next 5 years.
"Our objective is to consolidate ourselves as the main producer of organic green kiwi in Europe. We are proud that this is becoming a reality in Asturias, a natural paradise where we produce our kiwi. "We want to offer our clients the best organic kiwi of national origin, produced under the most respectful agricultural practices to protect the environment."
Organic Kiwi in branches
Kiwinatur will launch its innovative national 'Kiwinatur en Rama BIO' format to the market this campaign. "We are already pioneers in the development and launch of the kiwi in branches in its conventional format, but now we want to add greater value to one of our emblematic references by adding organic certification. The 'Kiwinatur en Rama BIO' reference represents all the values of our company: tradition, quality, flavor, sustainability, and innovation. Without a doubt, the 'Kiwi en Rama' will always be our flagship. It is an exclusive product for a demanding consumer that is aware of sustainability and ecology."
For more information:
Alejandro Lechado
Kiwi Natur
M: +34 642 44 26 11
T: +34 985 820 937
alejandro.lechado@kiwinatur.com
www.kiwinatur.com