Fresón de Palos and the NBA have announced a strategic partnership that is making Fresón de Palos the official partner of the NBA in Spain.
As part of this new partnership, Fresón de Palos, the largest producer of berries (strawberries, blueberries and raspberries) in Europe, will help the NBA promote healthy eating habits and lifestyle choices amongst Spanish consumers.
In the framework of this partnership, Fresón de Palos will launch a variety of promotions in its packaging. The new relationship with the NBA will be made visible in more than 10 million packages of Fresón de Palos berries. The NBA products will be distributed in the main supermarket chains across the country. Moreover, Fresón de Palos will carry out an NBA themed media campaign through multiple channels that will include a big television campaign.
"With the start of the NBA's 2018-19 season, it's an exciting time to partner with Fresón de Palos," said NBA Spain Managing Director and EMEA Basketball Operations Vice President Chus Bueno. "We look forward to working closely with one of the most recognized brands in the fruit sector in order to attract NBA fans in Spain with an exciting range of promotions and activities." For his part, Jaime Zaforas, Marketing Director of Fresón de Palos, said that the visibility that the NBA will give to our campaign will help us promote healthy eating habits and sales to our main target audience: young people and families."
Customers will also have the opportunity to win tickets to the NBA Global Games London 2019 thanks to a series of promotions in the digital channels and social media pages of Fresón de Palos and NBA Spain.
The NBA London Game 2019, where the Washington Wizards will take on the New York Knicks in the O2 on Thursday, January 17, 2019, will be the ninth regular-season NBA game to be played in London. Also, Fresón de Palos will organize promotions to give out 1,000 NBA balls among its consumers. For more information, fans can visit www.fresondepalos.es.