Joburg Market hosted representatives from the African Start-ups and SMEs in the Export and Trade Sector (ASSETS) program on 3 December 2025, in partnership with the Gauteng Growth and Development Agency. The visit supported efforts to strengthen trade links between Ghana and South Africa within the framework of the African Continental Free Trade Area.
ASSETS is a continental initiative that assists Ghanaian and other African SMEs, start-ups, and trade institutions in accessing the South African market, building investor networks, and expanding cross-border trade knowledge.
The delegation, which included Ghanaian exporters, commodity traders, and business leaders, toured Joburg Market to observe operational processes in South Africa's largest fresh produce marketplace. The visit forms part of a broader program to identify growth opportunities within agricultural value chains.
Joburg Market's Chief Operating Officer, Charles Park, led the tour through core operational sections, including the Tshiamo Market, Vegetable Hall, Fruit Hall, Cold Rooms, the Banana Ripening Facility, and Consignment Control. Park provided an overview of Joburg Market's systems, operations, and pricing mechanisms. He said, "Joburg Market plays a critical role in connecting producers, traders, and consumers across the continent. By sharing our systems, expertise, and market intelligence, we are strengthening partnerships with Ghana and contributing to a more integrated and competitive African trading landscape."
The visit concluded with discussions on potential areas for improving trade flow between the two countries. Delegates and Joburg Market representatives expressed interest in continued cooperation aimed at supporting regional market integration and sector development.
Source: Joburg Newsroom
