The global pineapple market faces high demand and limited supply. In Panama, production continues, but economic and climate factors have decreased the number of active producers. Alessandro Pataro, CEO of Ananas Panama SA, says the country aims to strengthen its position in a profitable niche by increasing air exports to Europe.
© Ananas Panamá
"We produce 25,000 to 35,000 pineapples weekly, year-round. Most are for the domestic market, but in 2024, we began air exports to Spain and Italy. Shipments usually range from 10 to 25 pallets each week, depending on the season and stock levels, and volumes are expected to grow in 2026," Pataro stated.
The businessman highlights that the main difference between Panamanian and Costa Rican pineapples lies in their flavor and ripeness. These qualities are especially noticeable when the product is shipped by air. "The difference in flavor isn't very noticeable when the pineapples are shipped by sea. In air exports, the quality is more noticeable. Panama produces smaller quantities but offers a sweeter pineapple," he said.
© Ananas Panamá
However, higher production costs compared to Costa Rica have put pressure on the sector. "Many producers in Panama have shut down or left the industry because covering production expenses in the traditional maritime market is unsustainable long-term. Air shipments are vital to business viability, as they provide higher margins and a more sustainable export model over time," he stated.
© Ananas Panamá
Regarding prices, the company has fixed agreements with its customers and makes only minor adjustments occasionally. "We aim to keep prices stable. If a customer needs the product, we have it ready, but we do not operate with margins so thin that they threaten long-term viability. Our goal is to sustain the business over time, considering future generations, and emphasizing quality and customer service," he added.
The executive emphasizes that the key to staying competitive depends on the reliability of the service. "If we reach an agreement with a customer, we deliver. The buyer doesn't have to worry about whether there has been a drop in production; that is our problem, not the client's," he stressed.
© Ananas Panamá
Currently, demand for pineapples worldwide exceeds supply. "There is significantly more demand than supply at present. Air exports of ripe, freshly harvested, ready-to-eat fruit offer an opportunity to differentiate Panamanian pineapples in European markets. Here, consumers are showing a greater appreciation for the flavor and natural ripeness of the product," Pataro stated.
© Ananas PanamáFor more information:
Alessandro Pataro
Ananas Panama SA
Tel: +507 6678 7064
Email: [email protected]
www.ananaspa.com
