The Juicy Group, parent company of juice producer Hoogesteger, has acquired a 64% majority stake in Frankly Juice A/S, a Danish company. The acquisition strengthens the company's position in the Nordic organic juice market.
© Frankly Juice
Founded in 2014 in Copenhagen, Frankly Juice is known for its organic, cold-pressed juices and clean-label philosophy. The company will continue to operate under its own name. Current management retains 36% of the shares and remains responsible for day-to-day operations, ensuring continuity and stability.
The shares were acquired from Helmich Invest, the investment company of Danish entrepreneur Rasmus Helmich. Together with management, he played a key role in developing Frankly Juice into a leading brand.
More than a brand
"Frankly Juice is more than a brand; it stands for purpose, quality, and integrity," says Charles Arentsen, Managing Director of The Juicy Group Netherlands. "This acquisition strengthens our organic portfolio and accelerates our growth in strategic European markets. It is a natural next step in our mission to make cold-pressed, 100% natural juices accessible to everyone."
According to co-founder Christian Bowall, the partnership is a logical next step for the Danish company. "We started Frankly Juice in 2014 to challenge the status quo in the juice industry," he says. "The partnership with The Juicy Group allows us to continue growing without compromising our core values. We look forward to sharing our mission with even more people across Europe."
With production facilities in the Netherlands, Belgium, and Spain, The Juicy Group supplies fresh juices to customers across retail, foodservice, and industrial sectors. The company is part of Pan Jamaica Group Ltd, a Caribbean multinational with interests in real estate, financial services, and specialty foods, among others.
Source: Hoogesteger
