The 2025 cherry harvest has begun in the Ceres region, South Africa, under favourable spring conditions, with growers reporting strong yields and good fruit quality. According to Tru-Cape procurement director Calla du Toit, the combination of rainfall and warm weather before and during flowering created ideal growing conditions.
"The growing conditions have been among the best we've experienced," Du Toit said. "We had good rain before flowering and then warm, sunny weather during bloom, which supported pollination and fruit set." Early sugar levels are above 25° Brix, indicating high sweetness and good eating quality.
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Early start and steady yields
Grower Deon Malherbe of Eselfontein farm near Ceres said the region is on track for a larger harvest than in previous years, with many young orchards now coming into production. The 2025 harvest has begun about a week earlier than last year, offering a longer marketing period before the peak December demand period.
"Cherries are much higher on consumers' shopping lists in the run-up to Christmas than afterward," said Du Toit. "The earlier season gives us an extra week of sales."
Grower Nico Verhoef of Witzenberg Properties added that conditions remain stable but noted that "the cherry season always brings a mix of excitement and nervous energy."
Investment in cooling and post-harvest quality
Witzenberg Properties has upgraded its hydro-cooling system to lower fruit temperature more quickly after harvest. Smaller trucks are being used to move cherries more frequently from orchards to packhouses. "The faster we cool the fruit, the longer it lasts," said Verhoef.
With power supply disruptions easing in 2025, growers are maintaining consistent cold-chain conditions to preserve fruit quality.
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Expanding export potential
While most cherries will continue to be marketed locally, exports to Europe and the UK are increasing, supported by airfreight and shared logistics arrangements. A Chinese trade delegation is scheduled to visit orchards and packing facilities later this season as part of efforts to open future market access.
"There are opportunities in China," Du Toit said. "South Africa has a two- to three-week advantage before Chilean cherries enter the market."
Growers are also adapting production to meet international size preferences, with more focus on cherries of 24 mm and larger.
Sustainability and local engagement
Sustainability initiatives continue to be integrated into production, including trials of recyclable packaging and planting fynbos around orchards to support biodiversity and pollination.
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Ceres remains South Africa's main cherry-producing area and will host the annual Ceres Cherry Festival in early December. The 2025 season is expected to bring steady yields, strong quality, and continued investment in infrastructure and market development for the region's growers.
For more information:
Lucille Botha
Tru-Cape
Tel: +27 (0) 21 850 1800
Email: [email protected]
www.tru-cape.com
