The 2025 Big Game delivered another strong performance for Hass Avocados, as consumers across the U.S. stocked up in preparation for the year's most anticipated football event. According to the Hass Avocado Board's (HAB) Avocado Holiday Retail Recap, 64.9 million units of Hass avocados were sold during the Big Game week, generating $74.4 million in retail sales— a +25 percent increase in dollar sales and +3.8 percent increase in units compared to 2024.
These figures represent the highest Big Game week unit and dollar sales performance in the past four years. Combined, the Q1 2025 holiday weeks spanning the Big Game, Valentine's Day, and St. Patrick's Day generated sales of 167 million units and $199 million in retail sales.
© Hass Avocado Board
Key highlights from this year's Big Game performance include:
- The national average selling price for avocados reached $1.15 per unit.
- Seven out of eight U.S. regions posted year-over-year volume growth.
- Small avocados (4046) experienced a +4-percentage-point increase in promoted volume share, with promotional activity contributing a +57 percent lift in volume during the week.
- Large avocados (4225) delivered the strongest promotional results, including a +135 percent volume lift in California.
© Hass Avocado Board
"The Big Game continues to generate strong results for the category," said Alejandro Gavito, senior business insights and data services manager at the Hass Avocado Board. "Retailers who leveraged promotions and strategic pricing saw meaningful lifts in performance."
The Avocado Holiday Retail Recap provides a comprehensive analysis of holiday retail performance, including volume and dollar sales, pricing trends, lift metrics, and promotional effectiveness across various sizes of bulk and bagged avocados. HAB continues to provide actionable insights that support informed retail decisions and foster long-term category growth.
To explore additional Q1 2025 holiday performance insights, click here.
For more information:
Lecia Rdzak
Hass Avocado Board
Tel: +1 (818) 718-8084
[email protected]
www.hassavocadoboard.com
