For The Giumarra Companies, Southern Exposure is a staple trade show and the timing aligns with the start of the domestic berry season. Before the show, the company will visit some of its Florida berry growers, with Nature's Partner® blueberries shipping from Florida as of mid-March.
The company's portfolio includes berries grown from a number of regions.
"We continue to support our retailers' locally grown and regional marketing programs wherever possible – this is especially relevant to the berry category, where the regional marketing logo can be prominently included on the clamshell and tied in with retailers' store signage," said Kristina Lorusso, vice president, retailer partner solutions for Giumarra.
From the U.S. and Canada, the company's portfolio includes berries grown in Florida, Georgia, North Carolina, Tennessee, Ohio, Pennsylvania, New Jersey, British Columbia, Washington, Oregon, and California.
In other category news, the company launched Thx! co-branded kiwifruit at the start of this year, with plans to expand to other categories in demand.
L-R: Kristina Lorusso, Gary Caloroso
"We received great feedback on our Thx! kiwifruit program and look forward to discussing our customers' interest in the Thx! products, as it ties in well with their social impact programs," said Gary Caloroso, regional business development director. "We are prepared to expand our Thx! offering to other categories to meet our retailers' needs."
Additionally, the company will promote spring and summer items, including import and California grapes, California stone fruit, import watermelon, and import and California avocados.
"We consider Southern Exposure to be one of the premier networking events in the produce industry. It's the perfect opportunity to connect with our customers and discuss our customized fruit and vegetable programs for the year ahead," said Caloroso. Visit team Giumarra at booth #834 in Orlando this coming weekend.
For more information:
Megan Gorgisheli
The Giumarra Companies
Tel: +1 (213) 627-2900 ext. 1010
[email protected]
www.giumarra.com
www.naturespartner.com
