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Tesco adds vertically farmed salad line to its stores nationally

UnbeleafableĀ®, the award-winning, longer-lasting salad brand from vertical farm GrowUp, is introducing a new ready-to-eat, bagged salad product to its range of home-grown salads that it launched last summer in Tesco stores across the UK.

"We taste-tested a few different varieties of leaves and the sorrel leaf was overwhelmingly popular because of its tangy, citrusy flavours, which really pack a powerful, flavoursome punch. With the Unbeleafable range, we pride ourselves on having created ready-to-eat salads that taste better, are fresher and crisper, and last longer than any other prepped salad. The zesty leaves will be the only bagged salad on the market with such a unique mix of zingy sorrel, sweet green and earthy red lettuce leaves, which add a burst of colour," says Kate Hofman, founder of GrowUp.

"Our zesty leaves product is another chapter in our story of bringing better-tasting food that is also good for the planet to the nation's plates. Just in time for the start of the barbecue season and a summer of sport too."

Tesco salad buyer Emily Hampson shares, "We are always looking to work with innovative companies to bring new products to our customers, and have been working with Unbeleafable as part of our Accelerator Programme. We think customers will enjoy the taste of their zesty baby leaves, which will be available in the salad aisles of selected Tesco stores."

Unbeleafable means less wasted leaves: better for the environment and more value for money for consumers. Unbeleafable zesty baby leaves has launched in Tesco stores and is priced at Ā£1.50.

The Unbeleafable collection was 'the first range of salads to be launched by a vertical farm in the UK'. The farm is currently expanding and when it reaches its full potential, everything produced on-site will be grown using 94% less water than conventionally produced bagged salads.

The fact that the leaves in the Unbeleafable salad range are naturally longer lasting solves the big problem of the food waste linked to bagged salads, as research conducted by Unbeleafable** found that 98% of consumers say they throw away bagged salad, with 39% saying they do this most or all the time.

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