The Chinese Yunnan Sugar Orange began to be sold in late September, and the production season lasted for about two months. At present, it is at the peak of its sales. Due to the lack of domestic competing products in the market from September to October, the off-peak launch and sweet taste have made it extremely popular.
Xinping County, Yunnan Province is the main producing area of Yunnan Sugar Oranges. High altitude and sufficient light are conducive to the accumulation of sugar in agricultural products. Thanks to the unique natural environment, the sugar orange produced in Xinping was on the market about one month earlier than other producing areas in China.
The Sugar orange is one of the main products of Xinping Longcheng Fruit Industry Development Co., Ltd. According to Mr. Cai Hui, the general manager of the company, the production has been reduced due to the weather, but its size and taste are better than in previous years, and its market performance is ideal.
Xinping Longcheng Fruit Industry's Orchard Base
"In the early stages, the fruit fell down due to the dry weather, which reduced the production by about one-third. Due to fewer fruits on the tree, the fruit size is larger than before, and less rain accelerates the deacidification of oranges, and the overall taste is better than in previous years. In appearance, the fruit surface is clean, and the commodity rate has improved."
"Affected by the reduction in production, the overall price of sugar orange is 30% higher than last year. Due to the decline in supply and the good taste of fruit this season, coupled with the off-peak timing, the sales are better than last year. In addition, in view of the positive fruit market, the price at the origin at the outset was about ￥11/kg, which is not much higher than before, and the sales are more smooth. After that, the price gradually stabilized and did not fluctuate greatly, which was ideal for growers and fruit enterprises."
At present, it is the sales peak of Yunnan Sugar Orange. In terms of market trends, Cai predicted that the launching of Gannan Navel Orange in the first half of November will have a certain impact on Sugar Orange, and the price may fluctuate slightly, but the overall impact is limited. By the end of this month, the market will rise again because the production season is coming to an end and the market will be out of stock. "In general, the fruits taste good, which is its sales advantage this year."
Talking about future development, Cai said: "The Sugar Orange tastes sweet, the acidity and sweetness are not high, which is suitable for the local market and has the advantage of peak-shifting sales, so there is a lot of room for development. At present, the problem is that the quality has regional differences, and the planting effect depends on the weather conditions, so the taste is not stable every year. What we urgently need to strengthen is how to deal with the impact of climate change every year."
In order to better develop the local citrus industry, the Xinping Citrus Industry Development Association was established, and Longcheng is a member of the association. Xinping area is expected to produce 220,000 tons of sugar orange this year, which will be promoted by the regional public brand "Xinping Orange".
Xinping Longcheng Fruit mainly produces sugar oranges and Orah oranges and owns 140 hectares of orchards and citrus fruit processing plants. The company sells sugar oranges under the brand "Huayao Longcheng", with an annual output of about 4,500 tons, and sells Orah oranges under the brand "Huayao Fengcheng" with an annual output of about 2,000 tons.
