Citrus farmers in western Japan's Tokushima Prefecture have started harvesting their yuzu fruit, which has been gaining popularity overseas. One company in Naka Town grows the crop in mountainous areas with a wide temperature range and lots of rainfall, which provide ideal conditions. Precipitation has been lower than usual this year, meaning smaller yuzu. But the grower still expects to ship its usual 150 to 200 tons of fruit for the year.
The managing director of the company, Ogon no mura, said the best thing about their yuzu is its strong and sour flavor, and he hopes that consumers will enjoy its robust taste. The fruit appears to be gaining traction overseas, with international orders for the company's yuzu tripling this year compared to last year.
Source: nhk.or.jp
