GMG, a global well-being company, and Silal, part of ADQ, have signed a Memorandum of Understanding (MoU) to drive collaboration in the food sector by connecting consumers directly with farmers.
Via this agreement, GMG Consumer Goods division’s food retail portfolio will support up to 1,100 local farms contracted with Silal to bring fresh local produce to consumers. This produce will be directly sourced from these local farms. The new partnership, signed at the Abu Dhabi International Food Exhibition, will accelerate GMG's long-term vision to source 30% of fresh food locally.
The first phase will cover over 30 product categories, and will initially be available at Geant supermarkets. As the initiative matures, more products will be added in due course and available in other retail brands under GMG, including Monoprix and Franprix.
Source: tradearabia.com