“Industry tomato prices in the food service channels have more than doubled to cover the increased energy costs, especially when it comes to gas (which alone increased by 620%). According to a projection, the cost of tinplate, which has already grown by 58%, will increase by another 15% in 2023. In such a situation, it is impossible to even think about finding tomato products at just 59 eurocents," stresses Giuseppe Stasi, sales manager for Rosso Gargano.
Giuseppe Stasi, sales manager at Rosso Gargano
"For all the above reasons, the tomato segment is the one that will show the higher increases, if we consider for example that packaging costs more than raw materials!"
Rosso Gargano was established in 2008 and, over the past few years, it has been increasing its export shares, which have now exceeded 60% of the total. The brand is available in 55 countries worldwide and massively in Japan with high-quality products deriving from its own land. The brand combines in fact the agricultural and industrial side of the business, which makes the difference as it guarantees high-quality, a short chain and high performances in the kitchen. Foreign countries request certified Italian products more and more, especially the long tomatoes typical of the Capitanata area in Puglia.
Rosso Gargano grows, processes and commercializes round and oblong tomatoes of the Docet and SV5197TP varieties. The product range includes classic tomato purée in tins, peeled tomatoes in sauce and peeled tomatoes in sauce with basil as well as cherry, plum and diced tomatoes.
"Passata di Puglia is now available in 400 gram jars and is made with our own tomatoes. It is the first product available in glass jars, so we have had to make an investment to extend our lines with new technologies. We aim at increasing the volumes of the sauce in glass jars and introduce a range of ready-to-made sauces between March and April."
“The work we keep doing by investing in the chain is bearing its fruits: we have managed to penetrate the northern Italian market with eight platforms part of the big retail chain. The approach to consumer choices is changing as well as the awareness of consumers: they are affected by the crisis and their lower purchasing power, so they want to spend their money well. We will all have to tighten our belts in 2023, hoping that the price of gas will drop, though we are also aware that it is unthinkable that the price of tomato products will go back to what it used to be."
The markets of reference for RossoGargano are big retail chains, the H&R sector and catering businesses throughout Europe, the US, Japan, Canada and Australia. Thanks to its growing turnover, the company has invested a lot in promotion and communication over the years, so much so that it has managed to conquer new markets especially for the retail and food service segments in Germany, France, Spain and the Arab Emirates. The company's mission is anyway that of creating value and building a business model where human resources, the territory and a short chain are at the center.