Recently, Pagoda and ClemenGold, a South African tangerine brand, launched a series of activities in multi-regional stores across China with the theme of "ClemenGold is more nutritious and fun", allowing consumers to have a deep understanding of "imported tangerines that can be eaten in summer" via interesting interactions and tastings.
In order to let consumers intuitively feel the charm of tangerines from Clemen, Pagoda and ClemenGold jointly created a themed pop-up event in Shenzhen, and combined it with more than 2,000 offline stores with a full sense of scene and characteristics. The unique store atmosphere allows users to experience its unique flavor in an immersive experience.
In addition to creating an offline atmosphere, Pagoda and ClemenGold also collaborated with the Douyin influencers to achieve multi-point online and offline contact for the brand. At the same time, Pagoda used the Douyin live broadcast platform to bring goods together with a number of KOLs and KOCs and continued to promote them in-depth to consumers.
In the international market, the ClemenGold brand already has a high reputation. Core Fruit, a South African company, is a long-term partner of Pagoda and the exclusive exporter of the ClemenGold brand.
With the increasing domestic economic level, ClemenGold's influence in the domestic market is also increasing year by year. As a national key leading enterprise, Pagoda's omnichannel business model of being close to the community, integrating online and offline, along with timely and next-day delivery is also an important reason why ClemenGold chooses to cooperate.
It is understood that Pagoda is the first company to introduce the ClemenGold brand in China. As early as 2013, Pagoda launched related cooperation with the ClemenGold brand. With the continuous release of domestic consumption potential and the deepening of cooperation between the two parties, the overall shipment volume of Pagoda this year has increased by more than 60% year-on-year. In the future, the two parties will continue to deepen their cooperation, so that more delicious tangerines will travel across the ocean from faraway South Africa to thousands of households in China.
Source: qianlong.com