For the Mid-Autumn Festival sales period, sales of Rockit™ apple sales were up 94% in Mainland China. According to Rockit General Manager Global Sales, Mark Pay, it was phenomenal to see retail partners deliver over 3,800 in-store POS displays and hand out thousands of samples to promote a healthy gifting experience for the festival.
Rockitapple.com quoted him as saying: “We worked hard as a team to generate a strong campaign for Mid-Autumn Festival to grow brand awareness and build customer loyalty to drive ongoing sales. Seeing 120,000 iconic Rockit giftboxes – designed and drawn by renowned Shanghai-based artist, Yixin Zeng – packing a punch in-store and selling out across e-commerce platforms Fruit Day, TMall and JD.com was fantastic.”
“Our sales on TMall and JD.com increased by an incredible 600% throughout the campaign,” Mark added. “We also saw over 120,000 visitor views on TMall – smashing our target 80,000 – demonstrating how effective our marketing efforts and e-commerce promotions have been in this market.”
