Singapore Idol alum Olinda Cho has stated: “Music is one part of my life, but now I’m a premium fruit specialist.” She first shot to fame as a 24-year-old finalist in the inaugural season of the singing competition in 2004, and has never stopped singing.
When the entertainment industry slowed down at the start of the Covid-19 pandemic last year, Olinda decided to partner her friend Freda Poh to set up a home-based business hawking fruits.
Image: Todayonline.com
Freda is a third-generation fruit seller; her grandfather, mother and aunts were all in the trade before they stopped running their stores in Siglap. “I met Fred when she was a manager for one of my shows. During the Circuit Breaker period there were no shows, but I felt I needed to do something ’cos I was so bored at home,” recounts Olinda.
The duo quickly set up their online shop called 888seasons, which specialises in premium fruits like Shizuoka melons. The produce is mostly imported from Japan, Korea and Taiwan, and targets a market niche of well-heeled gourmands like Olinda herself. “I used to travel to Japan and spend a lot of money on fruits. So now if you cannot go Japan, I bring Japan to you. But at a reasonable price, lah!” she exclaims. There are some non-premium fruits too, which Olinda says are offered based on seasonal availability.
Source: todayonline.com
