Three years after its founding, the online sales platform Shookit is now sold to a vegetable and fruit sales wholesaler. The scope of the deal is unknown, but according to Atara, it stands at a few million dollars. Today, Shookit’s activity is considered relatively small – with sales of about NIS 20 million in the first nine months of 2020, and it will now be integrated into Atara’s activity. Daniel Rubin, Shookit’s CEO, will continue in his position.
The purchase of the platform will allow Atara access to a database of customers in the central area and the distribution centers it operates, in the hope of expanding its activities in the future to the rest of the country and enjoying the terms of trade in fruits and vegetables that Atara can provide.
This deal is taking place now, two months after Atara first reported on Atara’s entry into the retail sales field with the establishment of a chain of stores selling vegetables, fruits and other products, when its first store opened in the city of Kfar Saba. Atara currently employs more than 100 workers.
Shookit, which was founded about three years ago by Michael Osdon, Assaf Hachmon and Mai Shochat, has set up an online website for selling fruits and vegetables alongside other food products. Along with the retail business it established, the founders of Shookit expanded their operations, through which they established an infrastructure for distribution to the end customer, using the technological infrastructure they developed.
Source: alkhaleejtoday.co
