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Georgia pecan farm debuts new branding makeover

Pearson Farm is preparing for pecan harvest season and gearing up for what is expected to be a very busy holiday season for the farm. To highlight the signature pecans they have grown for over a century and the various beloved peach varieties they harvest every summer, Pearson farm is debuting a brand makeover. 

From the logo, to the website to all the packaging, the 5th generation owned farm recently underwent a complete branding overhaul. The new look is simple, clean and visually appealing. The website will continue to sell items to Pearson Farm customers all over the country showcasing new photography and an approachable, sophisticated look that is representative of the farm and the Pearson family.

“As we begin to slowly transition from 4th generation to 5th generation owned, the timing felt right for a change. The new look represents the new Pearson Farm. It is familiar, you know what to expect, but slightly younger,” Al Pearson notes humorously, referencing his son Lawton Pearson. Lawton is expected to take over the managing of the farm completely in the coming years. 

The new site will also shine the light on a little known gem of Pearson Farm, Mary’s Kitchen. Mary’s Kitchen is run by Mary Pearson, wife of Al Pearson. Mary and her team use only fresh, natural ingredients with no preservative to make the pies, cakes, cookies and jams Pearson fans have come to love. 

Dana Swinney
At The Table PR
Tel: (+1) 413-426-9539

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