Bart Bruyninckx decided to grow mini Belgian endive in 2001, and the chiconettes are now known by many Belgians. Bruyninckx also thinks it's important to stay innovative, and wants to focus more on processed products in the near future. Last year, he introduced the Belgian endive soup, and this year he wants to reach more buyers with it. "We notice that when you add value to a product, it also yields more."
Bruyninckx wants to process part of its class II products. "We started with Belgian endive soup, and it's possible that more products will follow. The Belgian endive soup is popular with our customers, by the way. Belgian endive soup is pretty well-known in Belgium, but we didn't find anything to our liking in the market, so we decided to produce something ourselves. At the end of autumn 2014, the introduction took place, but this year we really want to gain a foothold." The soup is processed, packed in litre pots and marketed under the own brand in the company. "We have a few clients now, both in retail and in the wholesale market."
Very quiet summer
The share of cooked Belgian endive is also increasing. "It's not a spectacular branch, but sales are growing each year. For the fresh chiconettes, it's been a very quiet summer. In recent weeks, sales are going very well again though, fortunately. Toward the holidays, we always notice a peak in sales of the fresh produce. For that reason, we want to 'spread' our sales throughout the year, by introducing new products." The mini Belgian endives are currently only supplied to Belgian clients.
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