Asia Edition
The global frozen food market is expected to reach USD 307.33 billion by 2020, according to a new study by Grand View Research, Inc. Consumer shift towards adoption of food requiring less time to prepare on account of their changing lifestyle is expected to remain a key driving factor for the global frozen food market. Frozen food provides convenience along with variety to the consumer which has also played an important role in development of the frozen food market. Growth of meat industry particularly in BRIC nation on account of increasing population and disposable income level is also expected to drive the global frozen food market over the next six years.
Presence of a large unorganized market in Asian countries is expected to remain challenging for existing market participants. Unbranded frozen food poses a threat to major companies in terms of quality and price offerings. Cultural barriers to adopt frozen food in parts of Asia Pacific are also expected to inhibit the market growth. Elderly population in Asia Pacific still prefer farm fresh food over frozen food and penetrating this market is expected to challenge market participants. High logistics costs and health issues regarding presence of high sugar content and preservatives in frozen food is also expected to hinder the market growth.
For more information:
Sherry James
Grand View Research, Inc
Tel: +1-415-349-0058
Email: sales@grandviewresearch.com
www.grandviewresearch.com
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