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Sector | Fruit (soft)

March 6, 2026

First near-commercial scale field day for strawberries introduced

The tomato industry criticizes the lack of transparency regarding tomato import data from Morocco

The European Commission updates the MRLs for various pesticides starting this year

UK strawberry shortages linked to rain in Spain and Morocco

Taiwan boosts greenhouse blueberry production to reduce imports

Impressive first year for soft fruit youth-centric promotion campaign

‘A handful of summer’ exceeds expectations

Lima 2026 seminar to focus on Peruvian blueberry market strategy

Kenyan farmers increase planting ahead of long rains season

Ukraine opens new frozen berry processing facility in Drohobych

Study links red raspberries to improved blood sugar and cognition

Francisco Sánchez, manager of Onubafruit:

"I dare say that our blueberry varieties are among the best in the world"

Ukraine publishes updated export-oriented catalogue of organic berry and nut producers

Antonio Zani of OP Granfrutta Zani

"The availability of strawberries is currently reduced by 40%"

Strawberries in the Lot-et-Garonne affected by storm Nils

Berryland outlines impact of severe weather in Portugal on soft fruit crops and infrastructure

"The full extent of the damage should become clear in the coming weeks"

Sjraar Hulsman, Frankort & Koning:

"Exclusive export customers opt for higher-priced but reliable strawberries from the Netherlands and Belgium"

Olivier Thomas, Ferme du Pont d'Achelles:

"Winter is becoming a real challenge for vegetable growers"

Uzbekistan becomes Russia’s largest supplier of fresh grapes and raisins in 2025

Chilean blueberry exports up 6% in early 2025/26

Plant breeding firm expands berry genetics program in North America

Premium berry flavor and category momentum in the spotlight

Marcel Beelen, FineField:

"Within 5-15 years, fresh berry harvesting will be entirely mechanized"

New premium blackberry label introduced

Zimbabwe expands blueberry exports with off-season supply focus

“Chilling mismatches are slowing India's commercial blueberry breakthroughs"

Two new strawberry nurseries licensed in Argentina for UC varieties

Blueberry association awarded over $500,000 to expand export opportunities

German BLE week 7:

'First Minneola oranges from Israel expected in week 8'

South African tomato cultivation shifts to high-precision systems

Iraq completes first maritime export of locally grown tomatoes

Mexican blueberry growers boost yields with new genetics and hydroponics

Spain updates CPI base and adds blueberries to consumer basket

Florida suspends farm inspections after freeze and drought losses

Ghana plans to end tomato imports within six years

"We're projecting a yield increase of around 25 to 30 per cent"

Peruvian exports rise 14.4% as avocado shipments increase 35.1%

Reflecting on a century in produce

Morocco Data Club launched at Fruit Logistica 2026

Furkan Karaca, Enjoy Trade Holland:

"Several trucks of Turkish vine tomatoes dispatched daily to European retailers"

Franc Goertz expands asparagus cultivation against the trend:

“We still need to ensure sufficient asparagus for supermarkets and other customers”

Ghana targets 20 to 30% reduction in tomato imports

South African zero tariffs to China hinge on phytosanitary protocols

AgriTouch Group and SanLucar to establish 180-hectare blueberry plantation in Georgia

Tesco recalls grape and berry medley over salmonella

EU data delay triggers false drop in Moroccan tomato imports

South Korean strawberry exports hit record US$72.01 million in 2025

Azerbaijan’s imports of strawberries rose, and eggplants fell in 2025

Georgian blueberry exports rise 64.5% to US$46.4 million

Reduced thrip pressure is beneficial side effect of retractable roof greenhouse

Fixed customs rate of $90 per tonne offered for Turkmen tomato imports into Russia

18 tonnes of Turkmen tomatoes blocked in Orenburg region over quarantine pest

North Island storms damage berry tunnels at NZ farm

Peru ships 440 tons of blueberries to New York via charter flights

South African agricultural exports reach US$15.1bn in 2025

Uzbekistan expands intensive orchards and vineyards under 2024–2025 development programme

Week 7 Fruit Wholesale Market Report:

Prices rise ahead of the holiday, with cherries and cherry plums leading gains in the first half of the week

National Retail Report - Specialty Crops 13 Feb:

U.S. retail ad volumes rise 6% during seasonal demand

New food safety laws for berry, leafy vegetables, and melon growers

“This weather causes us despair. We don’t know when we'll have enough strawberries”

Putting premium berries in the spotlight

Troy Cleaver - Tomra:

"The 5S Blueberry is the realization of everything we learned in ten years"

After Valentine’s Day, wholesaler Sebrechts shifts focus to the spring season

"Supply issues in Spain push strawberry prices higher ahead of Valentine’s Day"

Soft fruit grower Gijs Hoogendoorn on severe weather in Portugal:

“The chances of the reservoir filling were as slim as an Elfstedentocht in the Netherlands”

Jonathan Vandesande, FMB: “Cucumbers will remain a luxury product for now”

"Severe weather in Spain pushes cucumber prices to unprecedented levels"

Recent storms in Spain have impacted approximately 40,000 hectares

German BLE week 6:

'Demand for apples was favorable in some areas'

University Of Arkansas tests drone-based flower counting for blackberries

Strawberry pop-up highlights premium varieties at Lumine Agri Marche Tokyo

NSW implements new food safety rules for berry and melon growers

Tomer Biran – 360 Argus

Protecting varietal IP using proactive prevention rather than purely reactive enforcement

Cost structures in industrial raspberry production in Poland compared with competitors

Scottish grower launches heart-shaped strawberry punnets for Valentine’s Day

Abrupt end of season for many Moroccan soft fruit growers

Supermarkets account for over 83% of strawberry sales in the Netherlands

Retailer focuses on quality and breeding to strengthen strawberry category

Florida strawberry levels increasing

Germán Vergara, ProChile:

"German customers prioritize long-term relationships and trust"

Colombia's blueberry industry is growing quickly, but it hasn't achieved export levels

Maine blueberry growers receive US$1.3 million emergency support

Seasonal perishable products weekly update:

U.S. asparagus prices rise on Peruvian imports

Russia continues tomato imports amid phytosanitary findings in February

Peru to host 2027 IBO Summit

Jan van Bergeijk, Plusberries:

“I haven’t seen conditions this extreme in Huelva in more than 30 years”

Germany:

Highest harvest volume for shrub berries since recording began in 2012

U.S. vertically grown strawberries launch in Ontario retail

Brazil forecasts 4,000 tons fig harvest in Valinhos for 2025/26

Ukraine launches support program for organic berry and nut producers and processors

Florida delegation seeks USDA disaster declaration after freeze

Florida freeze threatens winter vegetable and citrus supplies

Lima panel examines logistics impact on Peruvian blueberry exports

Blue Maldiva blueberry shows high jumbo yield in Mexico and China

"We will continue to export fresh strawberries this season as late as demand allows"

Produce ads increase 3% ahead of Super Bowl promotions

Seasonal perishable products weekly update:

Asparagus movement increases from Mexico into U.S.

FruitMasters and BrightBerries unveil new name for Rubin raspberry

Yumio raspberry aims to set a new quality standard

Growers launch campaign to protect EU tomatoes

“Defending European tomatoes is defending Europe”

German BLE week 5:

'Presence of Spanish cucumbers remains limited'

Poland to host international blueberry conference in March

Morocco emerges as fastest-growing tomato supplier to Germany

Pakistani tomato sector faces heavy metal pollution risks

Storm Marta causes severe damage in Andalusia and further reduces berry, vegetable, avocado, and citrus fruit supply

Mariana Ochoa Cordero, of Berryum:

"Varietal adaptation is essential to remain competitive in international blackberry markets"

Looking ahead at the start of the domestic blueberry season

Moroccan tomatoes have disappeared from the EU import statistics

Raspberry: A strategic option to expand Peru's agro-export offerings

Week 6 Fruit Wholesale Market Report

Chilean plums hit the market while Australian green grapes prices remain high

Origen genetic breeding program unveiled in Berlin

South Korean strawberry exports expand in Indonesia

Chinese blueberry exports up 602 per cent 2023–2025

Hazelnuts and new table grapes expand crop options in Wisconsin

Moldova remains top buyer of Ukrainian tomatoes in 2025

New berry product in the spotlight

"Egyptian strawberry acreage increased, but yield per hectare declined"

UK backs precision breeding for tomatoes with US$1.4 million funding

Tropical Blue blueberry shows early performance in southern Spain

Namibian blueberry project targets 250 ha expansion

Floods in northern Morocco hit soft fruit growers

"In the face of fierce competition, differentiated, high-quality strawberry varieties are standing out"

Nigeria seed firm launches tomato and pepper processing facility

Australia approves GM Purple Bliss tomatoes for fresh sale

Louisiana strawberry growers manage freeze-affected harvests

Mexico raises tomato exports to Canada to US$8.1 million

NSW debate grows over regulation of blueberry farms

National Retail Report - Specialty Crops 30 January :

Retail ads reflect seasonal holidays and produce pricing trends

Snack tomato and convenience vegetables target changing consumer demand

Florida temperatures affect good strawberry growing season

South Korea ships Damyang strawberries to Singapore

Mexican red tomato exports down 5.5 per cent in 2025

Russia remains dependent on vegetable imports as greenhouse expansion slows