Main Street Produce has appointed Steve Circle as the new director of sales. With an extensive background in sales, business development, and operations in the fresh produce industry, Circle's experience will help drive the company's continued growth and commitment to quality.
Circle's career spans over three decades in the fresh produce sector, with leadership roles at Veg-Fresh Farms, Sunrise Growers, and previously, Main Street Produce. During his tenure at Veg-Fresh Farms, he built a berry division from the ground up. While with Veg-Fresh Farms and Sunrise Growers, Circle drove annual sales to over $150 million and oversaw production. His ability to develop high-performing sales teams and implement strategic initiatives has positioned him as a leader in the industry.
Steve Circle
"I'm ecstatic to return to Main Street Produce, a company that has always felt like home to me," says Circle. "Having been part of its journey in the past, I know firsthand the dedication and passion that drive this team. I'm eager to build on that strong foundation and bring innovative solutions to our customers."
The company is expanding its operations with a 52-week year-round program, sourcing from both California and Florida to ensure a consistent supply of high-quality produce. With peak volume arriving from the Florida crop, the company is positioned for strong seasonal performance. Circle's expertise in sales management, grower relations, and strategic planning will play a key role in leveraging these opportunities and optimizing returns for growers and customers alike.
"We are thrilled to welcome Steve back," said Mark Murai, president, and CEO of Main Street Produce. "His deep industry knowledge and leadership will be instrumental as we continue to expand our reach and reinforce our reputation for delivering high-quality berries to our customers year-round."
As the company continues its growth trajectory, Circle's leadership will enhance its ability to serve major retail and foodservice accounts while maintaining its steadfast commitment to quality and innovation in the fresh produce industry.
For more information:
Main Street Produce
Tel: +1 (805) 349-7170
[email protected]
https://mainstreetproduce.com/
