Apeel Sciences has launched "The Apeel Leverage," an initiative to enhance the fresh produce supply chain. The initiative kicks off with its first of four pillars, "Expand Offerings with Confidence."
"We've listened to customers and have responded by making our innovations integrate seamlessly into existing operations while also enhancing them significantly," said Denise Junqueiro, vice president, commercial & marketing. "'The Apeel Leverage' is our commitment to enhancing the produce supply chain more sustainably, empowering our partners with tools that reduce their shrink, extend produce freshness with confidence for those trickier markets, and ultimately improve their economic outcomes."
The initiative kicks off with its first of four pillars, "Expand Offerings with Confidence."
The company's plant-based technology empowers suppliers to harvest produce at peak quality and flavor, assuring that fruits and vegetables can maintain their firmness and quality throughout the distribution process. By extending the freshness of produce, Apeel enables suppliers and retailers to deliver products to market in optimal condition, enhancing the seasonality of offerings and maintaining quality upon arrival. This capability significantly reduces spoilage and the need for overpacking, helping suppliers and retailers minimize waste and optimize their operations while ensuring that their products meet market demands with consistency and high quality.
The initiative is to help enhance the fresh produce supply chain.
"Our goal is to communicate how we can support produce industry supply chains, making sustainable practices easier to adopt without additional cost affecting our customers' bottom line," Junqueiro added. "Our customers are experiencing cost reductions in their supply chain while increasing their sustainability initiatives."
This first pillar is a cornerstone of "The Apeel Leverage" campaign, which will include additional focuses to be unveiled in subsequent announcements. Each pillar of the campaign is designed to address specific challenges within the produce supply chain, ensuring that Apeel's partners can leverage cutting-edge technology to achieve remarkable results.
For more information:
Mark Carmel
Apeel Sciences
[email protected]
https://www.apeel.com/