In Kaitāia, New Zealand, mandarin growers are facing reduced prices for their produce this season, attributed to a decrease in consumer spending. Johnny Reed, a local grower with 24 hectares of satsuma and silverhill mandarins, noted that despite the high quality of this year's crop resulting from favorable weather conditions, the market price for mandarins has declined. "Prices are terrible this season, I think it's just the economy, mandarins are classed as a treat, it's not a staple food, so when people don't have extra money to spend, they don't buy them," Reed explained.
The economic downturn has led to a significant impact on sales, with growers feeling pressured. The challenge is compounded by increased labor and operational costs, alongside logistical hurdles. Transportation to market has become more costly and complex due to necessary detours, significantly affecting freight expenses. Reed remains hopeful for a profitable season despite these challenges.
Source: rnz.co.nz