unrise has been running its operations in Ecuador for three years now. New branches have also been opened up in the Mersin Free Trade Zone, in Turkey, to allow for smoother export trade.Giselle Gomez, from Alisa Sunrise explains a little about the company. "Our main product is Cavendish banana, but we are also planning to market pineapples from both Ecuador and Costa Rica."
She explains that the company has a very international portfolio. "Our main markets are Albania, Egypt, Turkey, Bulgaria and Greece and we are reaching new markets in Libya, Iran and China."
Giselle says that 2012 has been an unusual year for the banana trade. The weather has not always been kind for one thing, there have been floods in some areas. Add to this the fact that black sigatoka has been affecting the production and things begin to look a little gloomy.
"Black sigatoka, combined with the weather has meant a lower supply of fruit this year. this is in spite of government assistance. Basically, only the larger growers were fumigated and over 50% of the production takes place on smaller farms," she explains.
However, there have also been opportunities she says, for example, that the problems earlier this year, with Philippines bananas and entry into China, provided the company with the opportunity to open up a lucrative new market. it's just a shame it came at a time when the supply was so lowered.
For more information:
Giselle Gomez
Alisa Sunrise
Tel: +593 4 215 80 40
Mob: +593 8 411 68 04
giselle@alisa-sunrise.ec
www.alisa-sunrise.ec