Long-term investment in NZ kiwiberry industry

Freshmax NZ Ltd is the holder of the exclusive New Zealand master kiwiberry license, granted by Plant & Food Research (PFR) to commercialise four of their proprietary kiwiberry varieties. This month, Freshmax welcomes the decision by select growers to advance these varieties into commercial production in New Zealand.

Over the last few years global demand for kiwiberry has continued to rise on the back of a sustained increase in market share for berryfruit. Freshmax has recognized this exciting opportunity for New Zealand growers to benefit from increasing demand, through investment in kiwiberry production.

Kiwiberry is characterized by sweet, kiwifruit-like flesh, thin skin, and is the size of a grape. Conveniently they don’t need to be peeled and are delightful eaten whole.

Tony Mahoney, Freshmax Group CEO, says "New Zealand-grown kiwiberry has access to an extensive range of international markets, a privilege not available to many export fruit categories. Our kiwiberry marketing strategy is focused on steadily and significantly building demand in NZ, Europe and Asia, demand which is yet to be realised due to the lack of volume supply from New Zealand so far."

For more information:
Tracey Burns
Freshmax NZ Ltd
Tel: +64 21 936 428
tburns@freshmax.co.nz
www.freshmax.co.nz