Jaguar, 'the fresh company' set foot in mainland China
Jaguar tfc have taken their time to study the different options and find the best approach to successfully enter the Chinese market. The two Chinese employees who work at the office in Ridderkerk carried out a lot of preparation which resulted in a full flow of trade from diverse areas of the world to mainland China. The first containers of South African citrus have been well received and sold in China with more to follow.
Jaguar tfc works with a fixed number of importers in remote parts of the country, and tries to link them logistically with containers destined for the general market in Zhejiang province where they can be loaded as soon as possible at the modern and fast port of Ningbo. The relatively unknown port of Ningbo is the second largest port in the world. They are currently considering a branch office in Shanghai or Ningbo, in order to be more able to monitor the incoming supplies to customers and to keep a closer eye on financial flow and tax benefits.
From 11 to 13 October, Jaguar participated in the Fruveg Expo in Shanghai, a trend setting fair which focuses on the Zhejiang province, where around 50 million people live, but there were also people from other areas of China who visited the Jaguar tfc stand, establishing the possibilities to import good products under the lovely Jaguar brand. The Jaguar brand is particularly well received because it sounds good in Chinese and people appreciate the familiar black boxes with gold print. Jaguar tfc agrees with its suppliers on which specifications the fruit reaching the Chinese market must meet. At the fair, Jaguar tfc handed out cups of fresh orange juice, which appeared to be a great success!
www.jaguarthefreshcompany.com