Fairtrade products are more popular than ever in Germany, reports the 'Berliner Zeitung'. The total turnover made with Fairtrade products in the country, grew by 36 percent in the past year to over 650 million Euro. Compared to 2008 the turnover even doubled.
The fair trade of green beans has grown in particular. The import of this product grew by 219 percent in 2012. Every fifth rose sold in Germany in 2012 was fair trade.
But the high 20 percent market share of the rose can't be matched by other products. Even the Fairtrade classic coffee, of which the sales grew by 25 percent in 2012, only has a 2.3 percent share in the total market. This is despite 41% of the Fairtrade products sold in Germany consisting of coffee. For Fairtrade bananas, of which the sales increased by over half in the past year, the market share is 3.5 percent.
The German 'Forum Fairer Handel' isn't worried about the future sales development of Fairtrade products. Every other German consumer indicated that they had bought Fairtrade products in recent questionnaires. The number of people that want nothing to do with Fairtrade products has been decreasing for years, and is only at 11.7 percent at the moment. In 2010 one fifth of those asked wanted nothing to do with Fairtrade products.