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US: Cherry prices won't stop loyal consumers

Growers and packing sheds are getting themselves ready as the Pacific Northwest cherry harvest commences in many parts of the region. A sizeable harvest is anticipated to be picked over the next 2 months.

As of last week the industry had shipped just shy of 2 million boxes, two thirds of which have been 10.5 row or larger. Yellow fleshed Rainier and Early Robin have constituted 9% of volume to date.



However, widespread bad weather has been experienced over the region during the last week, the effects of which are as yet unknown. Despite this, some areas remain unaffected, including Oregon, where growers have large volumes this season.



Prices are expected to be high this season, which will affect some consumers purchasing habits. Despite this though, there are thought to be plenty of opportunities for the industry as the fruit has a loyal, affluent consumer base which will always make repeat purchases year on year.