Poland: Iconic branding from Łęgajny Tomato Farm
The project task was to create a complete visual identity, promotional gadgets, and a series of packaging for the Legajny Tomato Farm.
A traditional and illustrative image of a tomato processed and used in modern and surprising ways has become a symbol of the company. The graphic idea for the packaging system was to treat a single package as a part of the jigsaw puzzle. The box functions independently but the system of graphic tomato bush can expand in any direction, regardless of how the carton is set. Thanks to it a large-scale artwork is created. One can use the attractive and recognizable pattern to fill store or magazine spaces.
Not only is the information graphic system of packaging visually attractive, but it's also functional (tags,colors, icons used to optimize and speed up product handling).
The traditional image of the brand is emphasized by the use of natural materials (felt, cotton, recycled paper, cardboard). To build a friendly and homely image of the company a set of functional gadgets following the slow life philosophy was designed (table coasters, eco shopping bag, Christmas tree baubles).
Source: thedieline.com
