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Fruit Logistica successes for innovative New Zealand companiesNew Zealand was well represented at the recent Fruit Logistica even in Berlin. Companies involved with technological products and research and development were amongst exhibitors from the country. Their presence at the event was supported by the New Zealand German Business Association - part of the international German Chamber of Commerce network.
One of these companies was Compac Safety Equipment who had a larger stand than usual and exhibited more than the usual amount of machinery. General manager, Bob Shaw, said he received a lot of interest from attendees.
“Sales inquiries for our technologies were considerably up on previous years and we have many opportunities to follow up. We particularly noticed a marked increase in enquiries from customers located in the developing markets of Europe such as Poland, Turkey and Russia.”
Fred Douven at BBC Technologies stand at Fruit Logistica
BBC Technologies, which attended Fruit Logistica for the second time, demonstrated its new cherry sorting machine and General Manager Geoff Furniss says it also drew crowds. “Despite the recession, or perhaps because of it, there is a huge appetite for things that are new. Businesses are being pushed hard and are looking for ways to cut labour costs and improve productivity.
“Equipment like ours is seen as a way to deliver competitive advantage in a challenging environment.”
All the exhibitors from New Zealand agreed that the event had been good for business and that they expected to secure orders as a result of their attendance. This, says NZTE's Hamburg based Trade Commissioner to Germany, Marcus Scoliège, shows the value to New Zealand companies in attending the event.
“With New Zealand’s distance from markets, there is nothing that beats getting up close and personal with partners and customers, both current and future, to cement relationships and show off new innovation. Fruit Logistica once again demonstrated that it is an ideal platform to do this.”
Other New Zealand companies made the most of having such a prominent platform as Fruit Logistica to launch new products.
Fruit exporter ENZA unveiled new branding for kiwifruit with each variety – ENZAGreen, ENZARed and ENZAGold – having its own colour treatment in packaging and promotional material.
Turners & Growers Development Manager Murray Malone says the branding, which goes under the banner of ‘Taste Explosion’, was well received and will be rolled out in international markets from next month.
Plant & Food Research also achieved a milestone at Fruit Logistica with its European marketing partner, French company Sofruileg, launching a new kiwi berry product under the brand name nergi. The name is a play on the word energy and reflects the fruit’s zesty taste and high vitamin content of the fruit.
Plant & Food has developed the novel fruit which is the size of a cherry tomato, has green, smooth and edible skin, and flesh like a kiwifruit.
Andrew MacKenzie and Wendy Cashmore from Plant & Food Research NZ with Francois Lafitte and Jean Pierre Caruel from Sofruileg at the press conference for the Kiwiberry at Fruit Logistca
Wendy Cashmore, Manager said of the launch, “We’ve been working with European partners for a decade to bring the new variety to market. It’s an excellent partnership – they have the experience and networks to grow, market and sell the fruit in Europe.”
Nergi is being grown in 8 locations around Europe and there are also opportunities to grow the fruit in New Zealand to ensure a supply in the northern hemisphere winter.
Around 200,000 punnets of nergi will be on sale in Europe this year with volumes expected to rise to 80 million in 10 years.
Plant & Food also signed a Memorandum of Understanding (MOU) with the James Hutton Institute at Fruit Logistica. The Scottish-based institute provides world-class research into natural resources and has a strong reputation in agricultural and environmental science.
Jonathon Snape and David Somerville at Mylefield Research Services at Fruit Logistica.
Dr Nigel Kerby, Managing Director of Mylnefield Research Services, the commercialisation arm of the James Hutton Institute says there are significant synergies between the two international research organisations.
“Our respective research on sustainable crop production, the development of new superior plant varieties that meet grower and consumer needs and enhancing the connection of land with people will be facilitated by this MOU. “The agreement provides a framework for the bilateral exchange of ideas, technologies and materials that will help address the global challenges of food security, resource efficiency and climate change. Ultimately, we will use the latest scientific knowledge and research to produce new products together,” he says.
Publication date: 2/24/2012
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