By launching a bid to acquire Lincolnshire crisp company Pipers Crisps, PepsiCo is currently taking another step into the UK snack market. The PepsiCo company already owns Leicester-based Walkers Crisps and American firm Doritos and wants to grow Pipers in the UK.
The international food and drink company's bid is subject to approval by the Competition and Markets Authority.
Pipers was founded by farmers Alex Albone, Simon Herring and James Sweeting in 2004. It is based in rural Lincolnshire and employs more than 75 locals. Pipers' managing director, James McKinney, said: "We've developed innovative products to suit evolving tastes while establishing a strong foothold in the market. PepsiCo's commitment to accelerating the growth of the Pipers brand means more people will be able to enjoy the unique, award-winning flavour of Pipers Crisps."
Ian Ellington, PepsiCo UK's general manager: "The Pipers' brand has a strong proposition within the market, with stand-out taste, flavours and appeal."
Pipers delivers directly from a number of its own regional hubs across the UK using its own vans, as well as supplying customers through selected distribution partners. The company is also selling to 37 countries worldwide.
According to bbc.comΒΈ PepsiCo hopes to complete the deal in early 2019.
