Starbucks is one of the most viewed brands on social networks, according to data from the Brandwatch analysis platform.
One of the social media marketing tactics that has helped the brand become a reference in the networks has been its Frappuccino and its different versions, which ignite social conversations.
One clear example is the company's Avocado Frappuccino, in which Starbucks uses chocolate to simulate the seed of this fruit and that was relaunched in Korean stores.
Moreover, the avocado fever has also influenced the ice cream sector, as Cado, the first avocado ice cream, which is suitable for vegetarians, vegans, celiacs, people allergic to nuts and lactose, reached the US market. These frozen avocado desserts contain sugar, but only about half of what a traditional ice cream contains, and its saturated fat content is considerably lower thanks to this fruit's nutritional values.
Source: merca20.com and gastronomiaycia.republica.com