With the 'Yes, I do' communication campaign, Nature's Pride wants to approach consumers in particular who don't have avocados or only sporadically on their shopping list. With appealing packaging and shelf communication, we show how this versatile fruit can easily be used in everyday dishes. This way consumers must be convinced to try avocado themselves. The 'Yes, I do' avocado character shows the cheerful nature of the campaign.
For more information:
Nature’s Pride
Honderdland 611
2676 LV Maasdijk
Tel.: 0174 52 59 00
Email: info@naturespride.nl
Web: www.naturespride.eu