Chaiyaphum pineapple farmers, who saw the price of their fruit plunge to just Bt1 (€0.03) per kilogram at canning factories, were overjoyed on Sunday as the 17 tonnes of produce they had planned to sell at Nakhon Ratchasima's Thao Suranaree Monument Plaza, sold out within an hour.
Nakhon Ratchasima governor Wichien Chantharanotha and his wife were there to help; their involvement played a part in the success of the event.