The maturation period of green coconuts is shorter than for brown coconuts, and the coconut water tastes fresher and sweeter. The young coconut is one of Thailand's four most prized fruits, together with durians, longans, and mangosteens. While Hainan coconut trees bear fruit 2-3 times a year, the Thai coconut tree can bear fruit as many as 18-21 times a year. The peak production season begins in October and ends in February of the subsequent year. The high season of coconut retail is from March until September, when supply is relatively high.
Fruit farmers harvest and clean fruit in the orchard
Coconuts are being washed
The exceptional coconut industry in Thailand reached a superior position through a long history of coconut production based on fertile soil and excellent weather conditions. Thai coconuts entered the Chinese market in 2012 and quickly conquered the hearts of consumers with high-quality coconuts. Their market share has grown every year, and their price is significantly higher than last year. Currently, about 70-80% of Thai coconuts are destined for the Chinese market.
Workers select coconuts
Workers package coconuts
The Shanghai Jiuye Supply Chain Management Co, Ltd. (hereafter referred to as "Jiuye Supply Chain") owns about 4 hectares of processing facilities and about 5 hectares of storage and distribution facilities in major coconut production areas in Thailand. Jiuye Supply Chain rents plantations or cooperates with plantation owners to produce coconuts under their own, registered brand "WeFresh". Jiuye Supply Chain sells "WeFresh" coconuts in many markets worldwide, but mainly in the Chinese market. Currently, about 20-30% of the Thai coconut production volume is sold in China under the "WeFresh" brand.
Boxes of fresh coconuts
Thai coconuts
Jiuye Supply Chain was established in November, 2014, and currently employs close to 600 workers throughout the country. They work hard to become a global leader in fresh food supply chain service. They use specialized IT capabilities to realize the management of natural resources in refrigerated distribution. They provide an integrated supply chain service for clear customs, refrigerated storage, refrigerated transport and distribution to global enterprises in fresh agricultural products.
Jiuye Supply Chain has already established 25 domestic, fresh food distribution centers, and has shares in overseas companies in 14 countries.
Extensive coconut plantation
In the refrigerated storage facility of Jiuye Supply Chain there are 8 chambers with individual climate control. The storage facility provides customers with distribution services through more than 3000 refrigerated trucks. This allows full control over temperature control during transport. This refrigerated transport service is already available for 86% of all city-level markets throughout the country. Jiuye Supply Chain delivers 60 thousand fresh food parcels to the homes of consumers every day. Their service includes meat, seafood, aquatic products, fruit, fresh flowers, milk products, vegetables, and ice cream.
Coconut plantation
In the Chinese market, the "WeFresh" brand is mainly aimed at wholesale fruit and vegetable markets. At the same time, Jiuye Supply Chain expands its business through well-known supermarkets, online traders, and convenience stores. "WeFresh" coconuts are distributed through such famous fruit chain stores as Yonghui Supermarkets, Benlai, Womai, and Miss Fresh. As for overseas markets, Jiuye Supply Chain has established stable cooperation with fresh food marketing in the USA, Singapore, Canada, Germany, Hong Kong, and Taiwan. In the future, Jiuye Supply Chain plans to expand their European market and, at the same time, strengthen their market share in Southeast Asia.
Shanghai Jiuye Supply Chain Management Co., Ltd.
Company telephone: +86 138 1692 8759
Company e-mail: xubensong@jiuyescm.com