Fruit and vegetable retailers in 11 European and North African countries were involved in the initiative, including: Italy, Spain, Belgium, the Netherlands, Cyprus, Malta, Norway, Denmark, Lebanon, Libya and Great Britain.
With its design, the company hopes the multi-pack will make a good gift idea this Christmas as after eating, the pack can also be used to store the baubles from your Christmas tree.
The Christmas pack also sports a new look for the apple brand, as it has recently changed its logo and creative image. VOG has organised many promotional initiatives to showcase the new look, also during the Christmas period.
For more information: www.vog.it