"Italian production costs are high. We produce an average of 25 tons per hectare, while other competitors produce 40. We need to produce more while maintaining high quality. We also need to reach other markets and get closer to the performances of the Belgians and the Dutch with new nursery material, for example."
The Arab Emirates could be a new market for Italian pears: a report from expert James Varghese will focus precisely on this matter during Futurpera.
The World Pear Forum has been organised in collaboration with CSO Italy for 16th-17th November. The first day ("Abate Fetel: aumentare le rese per una maggiore redditività. Operatori mondiali a confronto sulla top cultivar italiana") will be entirely dedicated to techniques that improve yields of the most important variety grown in Italy.
On 17th November, the forum will focus on new consumption trends ("Mercato e consumi: i nuovi trend e le sfide future"). It will be the perfect occasion to find out more about export trends, analyse forecasts for the 2017/18 campaign and talk about new markets. Consumption and promotion will also be addressed.
Futurpera is organised by Oi Pera and Ferrara Fiere e Congressi with the support of Regione Emilia Romagna, A&A Broker assicurativi, Bper Banca and the Ferrara Chamber of Commerce. Free entry. Open from 9 am to 6.30 pm. Please register on www.futurpera.com
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