Family Tree Farms Director of Sales and Marketing Don Goforth announced that Gabrielle Kirkland joined the vertically-integrated farming operation as a Marketing Coordinator in early October. Kirkland brings expertise in marketing and communication within the agricultural community based on 15 years’ professional experience within California’s agricultural industry.
Kirkland will focus on outreach and promotion through various mediums to showcase the product and people at Family Tree Farms.
“Great people, in the field, packinghouse and office are vital to delivering high-quality and great-tasting fruit,” Goforth said. “As Family Tree Farms continues to grow its blueberry production and diversify its tree fruit varieties, the individuals who are part of our team will be critical to realizing new milestones as a company.”
The company has spent the past decade developing promising varieties of stone fruit and blueberries. As new varieties continue to be integrated into the company’s line-up, there is a growing need to tell the story about the unique characteristics of each variety, as well as, the people involved in bringing the fruit to market.
“I am thrilled to join such a well-respected farming family and operation that keeps the consumer top of mind as they seek the best tasting fruit varieties,” Kirkland said. “I look forward to contributing to growing the community of Family Tree Farms’ fans.”
Kirkland most recently worked as a Marketing Manager at Zenith Insurance Company, a workers’ compensation insurance carrier that specializes in California ag businesses. She has an MBA and BA in Mass Communication & Journalism, both from California State University, Fresno.
For more information:
Don Goforth
Family Tree Farms
Tel: +1 559 591 6280
Mob: +1 559 730 2018